Case Study

More polish, less pain.

Republic of Media

A better way to pitch for new business and manage clients. 

"Finding a better way of doing things that are right for clients and staff".

That’s what’s helped to build the reputation of the UK’s fastest- growing media agency. And one of the better ways they’ve found is gruup. A more efficient means of new business pitching and account management.

Media people, but not like the rest

Republic of Media (RoM) have offices in Manchester and Edinburgh, and ambition in spades. They’re independent, free-thinking and agile, and they aim to produce work that’s innovative, inventive and effective. Which makes the gruup platform their perfect match.

Like most growing agencies, RoM have a list of loyal clients who need looking after, a need to win new business, and limited time and resources to do both. Unlike most agencies, RoM looked for a new and better way of doing things.

A way to help attract more new business. Streamline management of existing accounts. And enable staff to be more efficient, more effective, and happier.

Director of Client Services at RoM, Leigh Herbert, sees the new business space becoming more competitive, more aggressive, with fewer opportunities. So standing out is crucial.

“Firing off a speculative email won’t win anyone’s attention. But creating a glossy 24-page brochure just for a pitch is simply not viable.”

Gaining an edge

“The software makes us look like a top agency,” says Leigh. “A gruup page used for pitching means the prospective client can immediately access the response, company creds and other supporting information. And we can immediately see who is engaging with it. Compare that with a potentially awkward follow-up call to a speculative email that might not even have been read. It’s an incredible tool for us.”

“gruup has become our primary means of communicating with new business prospects”

Save time you didn’t know you were wasting

The frequency of online communications will only increase. Communication needs to be closer to conversation. gruup enables sharing, collaboration and messaging in real time. With information that’s all in one place and easily accessible, at any time.
The frequency of online communications will only increase. Communication needs to be closer to conversation. gruup enables sharing, collaboration and messaging in real time. With information that’s all in one place and easily accessible, at any time.

According to Leigh, “compared with creating a document, writing an executive summary, writing a covering email, sending the email, chasing the email, and re-sending a lost file days later”, gruup saves 20-25 hours a month per client.

And when you’re out to win as many new clients as Republic of Media, those hours will soon mount up.